Pacific Beach Blog

I bought Yelp stocks. I think it has a better business model than most social media companies.

Posted by ThePacificBeach.com on Tuesday, August 7, 2012
A few weeks ago, I bought some yelp stocks. I was only 50/50 sure that it would increase since it's so new to the market and all of the other social media stocks we're going down (ex: facebook). However, after thinking about how people actually use yelp, I feel like it has a much more better business because it's a reliable referral source. Not only yelp provides important information like the hours of operations and address of a particular business, it also gives visitors a chance to review and read existing reviews. People nowadays like to make sure where they are going is a place where they are not going to waste their money. Buyers are getting smarter and yelp provides those buyers a way to do a bit of research via word of mouth without having to personally know the reviewer. I don't ever foreseeing yelp ever going away. It's too late in the game for other companies to enter the market for a review source since yelp got a really early head start. Plus their SEO is awesome.

Today, yelp stocks went up and it's attracting a lot of traders.


Tags: yelp stocks  bullish 
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ThePacificBeach.com The publisher of ThePacificBeach.com was born and raised in San Diego. After graduating from San Diego State University in 2006, she created ThePacificBeach.com in 2008 and has been continuously updating it ever since. Check out the 'Family-Friendly Events' section to see events for everybody!
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